As business owners, we spend an incredible amount of time, money and resources to train our sales people, invest in marketing initiatives, and product development. Frequently business fail to spend any attention to developing the skill set of those who serve as your first level of contact with most of your clients and prospects; your receptionists, phone handlers, office staff, administrators, etc .They oftentimes represent the face or the voice of your company because they are the people personally greeting your prospects and clients on a consistent basis.

You have an excellent product or service. You have built a solid company with great people. You’re even selling your products and services and generating impressive revenues.

But you know there can be more. You aren’t doing everything you can to maximize every opportunity for every client, let alone for your company. Less than half of all business programs never get opened, used, or implemented.

Why???

Picture this: You’re at an event. You watch an amazing, motivating, dynamic speaker in the front of the room. You’re captivated and find yourself excited by the promises he/she is making. They make this “hard to pass up offer” for a do-it-yourself program that is a fraction of what it took for them to learn all that they are sharing with you. Before you know it, you are in the back of the room and frantically or your smart phone going to their website to buy whatever it is that will change the way you do business.

Business Coaching is the second fastest growing industry today. Why? Because more and more Executives and Business Owners are realizing the tangible (and in-tangible) results they can achieve by working with an experienced business coach.

Out of a hundred CEO’s interviewed, almost every one said they could absolutely see the value of working with a coach, however, less than 30% were actively engaged in a coach. The reason the other 65+% hadn’t engage a coach is because, although they wanted one, they weren’t convinced they could find one to help them with what they truly needed. So, in “theory” hiring a coach sounds good, but in reality they were pretty reluctant to do anything about it.